The Ultimate Guide to Shopify Image Sizes (2024)

Introduction

Online shopping can be tricky. It's hard to know if that shirt will fit or if the color of those shoes will look the same in person. That's why 83% of shoppers rely on pictures to help them decide what to buy.

Why Image Quality Matters

Having high-quality images on your online store is crucial. 90% of people say that the quality of an image affects whether they will buy a product or not. If the images are blurry or missing, 30% of shoppers won't make a purchase.

What You'll Learn

This guide will teach you everything you need to know about Shopify image sizes. You'll learn the best sizes for different types of images, how to optimize your pictures, and how to make sure your online store looks professional and attracts customers.

Shopify Image Size Guidelines

Site Theme

The size of your images depends on your Shopify theme. Some themes have specific requirements for image sizes to ensure they display correctly on your store.

Image Requirements

Shopify recommends keeping images within certain dimensions: - Maximum image dimensions: 4472 x 4472 pixels - Best size for square photos: 2048 x 2048 pixels - Maximum file size: 20 MB - Minimum dimension for zoom functionality: 800 x 800 pixels

Image Purpose

The size of your images also depends on how you plan to use them on your store. Different types of images have different size requirements.

Best Shopify Image Sizes

Product Images

- Maximum image size: 4472 x 4472 pixels - Ideal image size: 2048 x 2048 pixels - Aspect ratio: 1:1 (square images) or 3:1 (rectangular photos) - Maximum file size: 3 MB

Logo Images

- Maximum image size: 450 x 250 pixels - Ideal image size: 200 x 200 pixels (square) - Aspect ratio: 1:1 (square) and 2:3 or 4:1 (rectangular) - Maximum file size: 1 MB

Blog Images

- Maximum image size: 2240 x 1260 pixels - Ideal image size: 1800 x 1000 pixels (1.8:1 aspect ratio) - Aspect ratio: 16:9 - Maximum file size: 3 MB

Collection Images

- Maximum image size: 4472 x 4472 pixels - Ideal image size: 1024 x 1024 pixels - Aspect ratio: 1:1 (Square) - Maximum file size: 20 MB

Banner Images

- Banner sizes vary depending on your needs and website layout - Use recommended sizes for hero images or stick with rectangular dimensions for ad banners

- Maximum image size: 2500 x 1406 pixels - Ideal image size: 1920 x 1080 pixels - Aspect ratio: 16:9 - Maximum file size: 20 MB

Conclusion

Having the right image sizes on your Shopify store is essential for attracting customers and increasing sales. Make sure to follow the guidelines and optimize your images for the best results.

Optimizing Image Sizes for Your Shopify Store

Shopify Hero Image Size

Hero images are the big, attention-grabbing pictures at the top of your homepage. They're not just background images - they're shorter and adapt to different screen sizes. Make sure to optimize them for the largest screen size (1920 x 1080 pixels for desktop) for a sharp resolution.

Maximum Image Size

Between 1280-2500 pixels (width) and 720-1200 pixels (height)

Ideal Image Size

1920 x 1080 pixels

Maximum File Size

10 MB

For inspiration, check out VERVE. They use a horizontal hero image that covers the screen, making a strong first impression on visitors.

PRO TIP: 

Use high-quality images that represent your brand and products clearly.

Shopify Slideshow Image Size

Slideshow images transition between multiple pictures and are often found on home or product pages. Keep all slide pictures the same size or aspect ratio for a cohesive design.

Maximum Image Size

4472 x 4472 pixels

Ideal Image Size

1200-2000 pixels (width) x 400-600 pixels (height)

Aspect Ratio

16:19

Maximum File Size

20 MB

Eco-fashion designer, Ane Howard, uses photocut to elevate her photos and presents them as slideshows on her brand’s website.

PRO TIP: 

Center the subject of your shots and avoid adding text to images in slideshows.

Why Image Size Matters for Shopify

Optimizing image sizes ensures they're well displayed and enhance your store's overall look. It also improves page loading speed, boosts user experience, and can improve search engine ranking.

Improves Page Loading Speed

Large files slow down product pages, leading to poor user experience. Optimizing images for size and quality ensures faster page loading.

Boosts User Experience

Right image sizes improve visual navigation and prevent blurry or distorted images.

Improves Search Engine Ranking

Image quality and size are important for increasing traffic to your store.

Image File Formats Accepted by Shopify

Shopify accepts PNG and JPEG formats, adjusting them for different devices and browsers to improve performance and visual quality.

How to Prepare and Edit Images for Shopify

High-quality images attract customers and increase perceived value. Follow these tips for better product photos:

Take Clear Product Pictures:

• Use natural light or a lighting kit
• Clean your camera lens
• Keep the product in focus
• Take multiple pictures from different angles
• Set camera resolution to the highest value

Optimizing Your Shopify Images: A Guide for Small Business Owners

Enhancing Your Shopify Images with AI Editing Tools

Why Use AI Editing Tools?

As a small business owner, you may not have the time or resources to perfect your product images manually. That's where AI photo editing tools come in handy. They are fast, easy to use, and cost-efficient, helping you improve the quality of your images with minimal effort.

Choosing the Right Tool

When selecting an AI editing tool, look for ones specifically designed for product photography. Tools like PhotoCut offer features tailored to small business owners, helping you create visually appealing product listings that can drive sales and growth for your business.

What You Can Do with PhotoCut

With PhotoCut, you can retouch images, remove backgrounds, change backgrounds, create multiple designs, and elevate images by adding shadows, filters, adjusting colors, and lighting. It's an essential tool for small business owners looking to enhance their product images.

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How to Optimize Your Shopify Images (Best Practices)

Why Image Optimization Matters

High-quality images are crucial for your Shopify store. They help attract customers and showcase your products effectively. By optimizing your images, you can ensure they load quickly and look great on all devices.

Best Practices for Image Optimization

Here are ten standard practices for optimizing your Shopify images: - Edit images using AI editing tools - Inspect image quality to ensure they represent your brand - Use relevant image formats for different purposes - Verify image sizes and dimensions to improve loading speed - Name image files clearly for easy identification and SEO - Use a consistent style to express your brand's identity - Use lifestyle images to showcase product use cases - Add alt texts to images for accessibility and SEO - Perform A/B tests to understand customer preferences - Monitor and update images regularly to keep your store fresh and engaging By following these best practices, you can optimize your Shopify images and create a visually appealing online store that drives sales and growth for your business.

Optimizing Your Shopify Images for Mobile

Why Mobile Optimization is Important

Did you know that 60% of all e-commerce sales come from mobile devices? That number is expected to grow to 62% by 2027, reaching a whopping US$3.4 trillion! With 76% of people, especially young adults, using their phones for shopping, having a mobile-friendly store is crucial. To boost sales, you need to ensure that your visitors have the best experience possible, and one way to do that is by optimizing your images for mobile.

Tips for Mobile-Friendly Images

Choose the Right Themes

Shopify offers mobile-optimized themes like Envy, Porto, Wookiee, and Nautica, which provide the best shopping experience on mobile devices.

Maintain Aspect Ratios

Keep your images in their original aspect ratios to prevent distortion on mobile screens and maintain the visual integrity of your products.

Use Responsive Image Plugins

Plugins like POWR Photo Gallery, Robin PRO Image Gallery, and XO Gallery help showcase multiple images of your products, enhancing your store's visual appeal.

Test Image Loading Speed

Tools like Google Lighthouse and PageSpeed Insights can help you check your website's loading speed on mobile and improve the user experience.

Test on Real Devices

Don't just rely on online testing tools; test your mobile site on real devices to ensure images display correctly and look appealing.

Tools for Image Optimization

Here are some useful image editors for optimizing your Shopify images:

Shopify Image Resizer

Shopify's built-in image resizer automatically resizes images to fit your store's theme while maintaining image quality and reducing file size for faster loading.

PhotoCut

PhotoCut is an all-in-one tool for enhancing images, offering templates and overlays to create banners, background images, and product photos on Shopify.

Photoshop

Adobe's Photoshop is a versatile tool for compressing images, providing control over image manipulation before adding them to your store.

Take Action: Optimize, Engage, Convert!

High-quality images are essential for your store. Optimize each image for a balance between quality and size to show customers that you care about their experience. With tools like PhotoCut, you can resize images, give them a professional touch, and optimize them for different parts of your store, saving time and money on expensive photoshoots.

Understanding Image Sizes for Your Shopify Store

Testimonial

“We are a small family business with little money to burn and 15,000 products to list online, which would be a monstrous task to do manually for weeks and weeks. PhotoCut allows us to do more with our small team and be as scalable as possible.” — Andrew Cattarin, e-commerce manager at The Gamesmen.

Get Started

Try PhotoCut - Download the app for free on your iOS or Android device, or sign up now on PhotoCut Web.

FAQs

Q1. What is the best size for product images on Shopify?

Ans. The ideal size for product images on Shopify is 2048 x 2048 pixels for square photos. Your images should not exceed 4472 x 4472 pixels or go below 800 x 800 pixels - anything smaller than this will not allow zooming on product images. Also, keep in mind that there are different sizes for different types of images on Shopify stores.

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Q2. Why are my Shopify images blurry on mobile?

Ans. You're likely using a low-resolution image if your Shopify images look blurry on mobile. Ensure your product images fall within the 4472 x 4472 pixels for better clarity. Also, some themes have specific image size requirements. So, review and follow your theme’s guidelines.

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Q3. What is the best file size for optimum speed on Shopify?

Ans. It’s best to keep your file sizes within the 20 MB limit recommended by Shopify for faster page loading. Use image compression and optimization tools to balance image quality and file size.

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Q4. How do I bulk edit product image backgrounds for Shopify?

Ans. Use AI image editing tools like PhotoCut or specialized apps within the Shopify App Store. These tools offer features like background removal, batch editing, and resizing.

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Q5. Why are my product images different sizes on Shopify?

Ans. The sizes of your images can look different if they have different dimensions. To ensure uniformity, resize or crop your images to equal dimensions before uploading them to Shopify. Also, check your theme settings to see if it automatically resizes images, and adjust accordingly.

Image Properties Glossary

Pixels: The smallest individual units of a digital image. They're like little dots of color that come together to create the pictures you see on your screen.

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Dimension: The physical size of your image, usually measured in width and height in pixels or other units.

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Image size: The overall size of your image, determined by its dimensions, typically measured in pixels.

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File size: The amount of storage space an image needs on your device or server, usually measured in kilobytes (KB) and megabytes (MB).

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Aspect ratio: The relationship between the width and height of your picture. It determines if your picture is more square, rectangular, or widescreen, and it’s expressed as a ratio (e.g., 4:3 or 16:9).

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Resolution: The level of detail or clarity in your image. It's measured in dots per inch (DPI) for printed images and pixels per inch (PPI) for digital images. Higher resolution means crisper pictures.

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